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Juicy Bits - A Juicy Blog

WWD

April 27, 2012

Alicia Silverstone and Juice Beauty Team Up 

Alicia Silverstone and Juice Beauty share a mission: to make women look beautiful without making the earth less so. “She has effortless beauty,” said Karen Behnke, founding partner and CEO of the brand. “The Juice Beauty girl is similar: quick and easy…but they want to feel glamorous.”