Brand Story


Juice Beauty… Innovative organic beauty solutions masterminded by a California team passionate about organic and healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well.


Karen subsequently bought the name “Juice Beauty” and launched the Company. Karen, lead investor and head of the business, brought together a group of well known executive investors with whom she had long term working relationships and that shared the drive to build a mission driven business. Juice Beauty’s mission is to bring authentically organic, high efficacy and pleasurable beauty solutions to people worldwide. Juice Beauty is proud to fulfill this mission by not only supporting organic farming, solar manufacturing, and the recycled paper business, but to put the healthiest ingredients (that work!) on customers’ bodies.


Karen has assembled a team of experienced professionals including Melissa Jochim, Director of Product Development, who has a profound understanding of science and a deep passion for organic formulations. Together, along with Juice Beauty’s team of scientists, they pioneered the organic juice based formulations that are so fitting to the brand name. Juice Beauty was just awarded its’ first patent for the unique Green Apple Peel formulation and is continuously acknowledged in the press with “best of” awards.

Juice Beauty has a 100% Certified Organic Juice Base:

Most beauty products that use “organic” in their marketing use only a few organic ingredients in a water base, making the total organic content dilute and often less than 5%. Instead of the typical water base that cannot be certified “organic or pesticide free,” Juice Beauty puts over 100 USDA certified organic powerful ingredients into a 100% certified organic juice base (made from over 30 different juices) thus bringing the total organic content up to 98% in every product.


Clinically validated age-defying results: Juice Beauty uses powerful ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids for optimum results

proven by clinical studies that have shown an 85% reduction in free radical skin cell damage (which means less wrinkles and sun spots!).


Commitment to Healthy Ingredients:

The Juice Beauty team continually searches the West Coast for the purest, most effective organic ingredients, including organic juices, aloe vera, honey, botanicals, plant oils, and raw cane sugar from farms that specialize in sustainable and organic farming.


These amazing formulations are made without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.


JUICE BEAUTY IS THE ORGANIC SOLUTION FOR HEALTHY, RADIANT SKIN and HAIR


















Juice Beauty… Innovative organic beauty solutions masterminded by a California team passionate about organic and healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well.

Karen subsequently bought the name “Juice Beauty” and launched the Company. Karen, lead investor and head of the business, brought together a group of well known executive investors with whom she had long term working relationships and that shared the drive to build a mission driven business. Juice Beauty’s mission is to bring authentically organic, high efficacy and pleasurable beauty solutions to people worldwide. Juice Beauty is proud to fulfill this mission by not only supporting organic farming, solar manufacturing, and the recycled paper business, but to put the healthiest ingredients (that work!) on customers’ bodies.

Karen has assembled a team of experienced professionals including Melissa Jochim, Director of Product Development, who has a profound understanding of science and a deep passion for organic formulations. Together, along with Juice Beauty’s team of scientists, they pioneered the organic juice based formulations that are so fitting to the brand name. Juice Beauty was just awarded its’ first patent for the unique Green Apple Peel formulation and is continuously acknowledged in the press with “best of” awards.

Juice Beauty has a 100% Certified Organic Juice Base:

Most beauty products that use “organic” in their marketing use only a few organic ingredients in a water base, making the total organic content dilute and often less than 5%. Instead of the typical water base that cannot be certified “organic or pesticide free,” Juice Beauty puts over 100 USDA certified organic powerful ingredients into a 100% certified organic juice base (made from over 30 different juices) thus bringing the total organic content up to 98% in every product.

Clinically validated age-defying results: Juice Beauty uses powerful ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids for optimum results

proven by clinical studies that have shown an 85% reduction in free radical skin cell damage (which means less wrinkles and sun spots!).

Commitment to Healthy Ingredients:

The Juice Beauty team continually searches the West Coast for the purest, most effective organic ingredients, including organic juices, aloe vera, honey, botanicals, plant oils, and raw cane sugar from farms that specialize in sustainable and organic farming.

These amazing formulations are made without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.

JUICE BEAUTY IS THE ORGANIC SOLUTION FOR HEALTHY, RADIANT SKIN and HAIR