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Our Mission

Our Mission

“We believe that caring for your skin should not prevent caring for your health or for the planet. At Juice Beauty we believe in advanced skincare solutions that harness the best of certified organic & natural ingredients to deliver clinically validated results that do not compromise your well-being nor the Earth.” – Karen Behnke, founder

Brand Story

Karen Behnke

Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.

Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60 percent of what is placed on it, there were very few available healthy personal care products that worked well.

Consequently, Karen set out to do the impossible: to create organic and truly natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists and microbiologists from California laboratories, UC Berkeley and UCSF’s Gladstone Institute, to perfect the Juice Beauty chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than water or petroleum derivatives, and combining it with powerful skin care ingredients, it would yield better results than conventional or natural products. Multiple clinical testing proved her right. The company really started growing when the GREEN APPLE™ Peel – now patented – escalated to fame through celebrity favorite mentions and media awards.

Today, Juice Beauty offers award-winning (InStyle, ELLE, Allure, EWG awards) antioxidant-rich and clinically proven skin care, makeup and hair care products that meet the most rigorous organic regulations in North America supported by solid eco-values.

Juice Beauty is the Organic Solution