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Mission

Brand Story

Karen Behnke

Juice Beauty… Clinically Validated yet authentically organic beauty solutions masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.

Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry.

Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic juice base rather than water (which dilutes) or petroleum derivatives (which suffocate the skin and are often laced with harmful chemicals) and combining it with powerful, organic age defying and blemish clearing ingredients, it would yield better results than conventional products. She was right. Karen assembled a team of scientists and industry leaders to pioneer scientific technology and organic innovation, which has led to breakthroughs such as a Juice Beauty’s Stem Cellular Collection which is formulated with a proprietary blend of fruit stem cells and Vitamin C infused into an organic, resveratrol-rich juice base. Other innovations include Juice Beauty’s patented, bestselling, and award-winning, organic fruit acid rich Green Apple Peels.

Today, Juice Beauty offers award winning (InStyle, ELLE, Allure, EWG awards) antioxidant-rich and clinically proven skincare, makeup and hair care products that meet the most stringent organic regulations in North America supported by solid eco-values that include purchasing locally from West Coast certified organic farmers and manufacturing strictly in the U.S.A. with solar power, utilizing recycled containers and printing with soy ink. Juice Beauty also gives a percentage of profits to five chosen charities every month.

Juice Beauty is the Organic Solution