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Brightening Shampoo

Size:10 oz.
In Stock

Luxurious and Affordable

Cleanse, strengthen and brighten hair with this clarifying and refreshing blend of organic orange and aloe juices, energizing organic sunflower, and gentle plant sudsers.

Who Should Use It?

For normal, oily, fine and lackluster hair.

How to Use

Massage gently in to wet hair. Rinse thoroughly. Repeat if necessary. For best results, follow with Brightening Conditioner.


Brightens, Energizes, Cleanses and strengthens.

Powerful Action Without

Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.

Organic Lemon Juice Organic Lemon Juice (citrus medica limonum) Rich in Vitamin A, B, C, lycopene, phytonutrients, flavonoids, minerals, and alpha-hydroxy acid (citric acid); powerful antioxidant activity, can be beneficial towards photoaged skin, helps improve skin tone and texture.
Organic Aloe Leaf Juice Organic Aloe Leaf Juice (aloe barbadensis) Derived from the leaves of the aloe vera plant; rich in glycoproteins and soothing properties, can help improve appearance of fine wrinkles.
Organic Shea Butter (sustainably sourced) Organic Shea Butter (sustainably sourced) (butyrospermum parkii) Derived from the pit of the karite fruit from the mangifolia tree; moisturizes, soothes.
Organic Orange Juice Organic Orange Juice (aurantium dulcis) Rich in Vitamin A, B, C, lycopene, phytonutrients, flavonoids, minerals, and alpha-hydroxy acid (citric acid); powerful antioxidant activity, can be beneficial towards photoaged skin, can help promote skin rejuvenation.
Organic Raw Cane Sugar Organic Raw Cane Sugar (saccharum officinarum) Rich in alpha-hydroxy acids (glycolic acid); exfoliates.
Organic Cucumber Organic Cucumber (cucumis sativus) Hydrates, can help tone, soothes and softens.
Green Tea Leaf Green Tea Leaf (camellia sinensis) Potent antioxidant, can help with protection against sun damage.
Organic Borage Seed Oil Organic Borage Seed Oil (borago officinalis) Emollient, antioxidant, rich in gamma linolenic acid.
Organic Linseed Seed Oil Organic Linseed Seed Oil (linum usitatissimum) Emollient; antioxidant; can help protect.
Organic Evening Primrose Oil Organic Evening Primrose Oil (oenothera biennis) Derived from the plant; rich in fatty acids; emollient, nourishes, conditions.
Organic Grapefruit Organic Grapefruit (citrus paradisi) A source of Vitamin C and antioxidants, helps promote healthy looking hair and aids in maintaining thicker looking, stronger looking hair.

Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.

Made with certified organic ingredients.

Current Formula Ingredients:

Ingredients: Organic juices of aloe barbadensis (organic aloe juice)*, pyrus malus (organic apple juice)*, sodium cocoate, decyl glucoside, coco-glucoside, cocamide DIPA, glyceryl oleate, capryl hydroxamic acid, vegetable glycerin, citrus aurantium amara (petitgrain oil), caprylyl glycol, organic botanical extracts of saccharum officinarum (organic sugar cane extract)*, oryza sativa (organic rice syrup extract)*, cucumis sativus (organic cucumber extract)*, citrus aurantium dulcis (sweet neroli orange extract), citrus medica limonum (lemon extract), camellia sinensis (green tea leaf extract), sodium cocoyl hydrolyzed soy protein, phytic acid, malic acid, organic plant oils of oenothera biennis (organic evening primrose oil)*, linum usitatissimum (organic linseed oil)*, borago officinalis (organic borage seed oil)*, butyrospermum parkii (organic shea butter)*, citrus grandis (pomelo grapefruit seed oil), citrus aurantifolia (lime oil), sodium levulinate, sodium anisate, guar hydroxypropyltrimonium chloride, panthenol (Vitamin B5), sodium cocoyl glutamate, disodium cocoyl glutamate, citric acid, sodium hydroxide

* = Certified organic ingredient

Customer ReviewsWrite a Review

Cured a lifetime of battling dandruff.

Review By:Janine on 2/25/2015


I have had ridiculous dandruff my whole life. I have tried almost every product out there and had no success. I decided to try organic shampoo and conditioner and I am astonished at how my dandruff has completely disappeared! I had given up hope! I will never use anything else!

Fresh smell!

Review By:Jill on 10/20/2014


Love how this smells and makes my hair feel!

Love this shampoo!

Review By:Debbie Aminoff on 9/8/2014


Started using recently (within the last few months), and I love this shampoo along with its conditioner! They leave my hair shiny and soft, and I love the citrus smell! A great way to wake up the senses in the morning!


Review By:Jennifer Sproha on 9/8/2014


This product delivers it's promise. Your hair will be shinier without feeling heavy. I have a LOT of THICK hair and a little still goes a long way. It took me a few times to find the right amount of this product to use. Also love the affordable price for a 'natural product'.

Great for blondes!

Review By:Christine on 9/8/2014


I am so glad I bought this shampoo it's definitely prolonging my hair colouring which saves me money. I only use the shampoo and it leaves my hair shiny and weightless. I've used organic based shampoos before leaving my hair greasy after one day. The only downfall is it doesn't lather very well. Once winter comes along I will try the conditioner.

Salon Surprise!

Review By:Robyn on 8/24/2014


I bought this from a nail salon and I was very surprised how nice it made my hair feel, lighter and feels healthier! It doesn't take very much to clean and it doesn't lather as much as other shampoos because it doesn't have the "stuff", gunky shampoo has. Also, it's the only shampoo, next to Aussie that doesn't break me out.


Review By:Tena on 8/11/2014


Amazing!!! Shipping was amazing as well.

Ingredients not the same

Review By:Mena on 7/26/2014


I really wanted to like this product. I bought it based on the information here, specially the "Current Formula Ingredients". But when I got the product, i noticed that the ingredients listed on the back of the tube were different (including things like Sodium Benzoate which I try to avoid). Very disappointed about this. I don't know if i got an old version or what…As for the shampoo, I don't know if I'm using too little or too much but my hair feels heavy and greasy when it dries. I'll keep trying…but right now I wouldn't recommend it.


Review By:liz on 5/3/2014


I love this shampoo and conditioner! My hair is shinny and soft, moist and clean too! I have had a hard time finding something that works this well, especially an all natural one. Love it!


Review By:Ariana on 3/23/2014


I love this product because it is Juice Beauty and everything their products entail. BUT honestly the smell is not for me. I am waiting to finish it too see how the other scents are. Product leaves my hair clean but it doesn't feel like its striped dry so that's a plus.

Wonderful Shampoo

Review By:Deborah on 3/21/2014


I am very glad I didn't pay attention to the negative reviews of this product. Perhaps those who think this shampoo is watery or runny are only trying out natural shampoo for the first time. I was surprised by the amount of lather and the thick consistency after reading what others wrote. The shampoo smells great, the tube is much bigger than I expected, also. My hair rinsed easily and felt clean afterward. I'm pleased to have found something without chemicals that makes my hair healthy-looking as well as shiny and soft.

My favorite shampoo!

Review By:shelley on 1/28/2014


This shampoo is liquid like, but it works really well at cleaning my hair, which can get an oily build up from other shampoos. Also, I was using natural shampoos, but my head was itching all the time. With this shampoo, no more itching! and it smells great!

Best ever!!

Review By:Omaira on 1/18/2014


I have unruly thick hair and this is by far the best shampoo I have ever used. As some reviews say, it is a little runny, and I do need a large amount to lather my long hair but as soon as it goes on, it feels not like shampoo but like a bubbly conditioner, super soft, I am able to untangle it with my fingers with no effort which keeps my hair from falling out. So no matter how runny it stays, I will continue to purchase it :) .... All that before I mention how awesome it looks and feels once styled, like the title says: BEST EVER!!

Doesn't do much

Review By:Karla on 1/11/2014


I love the coordinating conditioner. With that being said, I don't like this shampoo. It smells nice but it does nothing. It's almost as runny as water and doesn't do much for my hair. It doesn't feel clean. Might be worth reformulating Juice Beauty.

Love It

Review By:Katie on 1/10/2014


Using my second bottle. I have light hair and this shampoo gives my hair moisture but keeps it manageable - not weighed down.

Smells great!

Review By:Kathleen on 1/10/2014


I read the reviews before I bought this, and yes, the product is a little "loose" coming out of the tube, and sudsing was a bit of a challenge so you have to use a bit more, but overall the product is great for clarifying all the junk out of your hair. The second use was a better because I think my hair was overall cleaner. This smells incredible. When I next see my stylist I am sure she will see the difference in my hair.

Helping with Psoriasis

Review By:Ambrosia on 12/8/2013


I had tried the no poo method for a couple of months and was using baking soda. It worked for a while but I was starting to get build up and itchiness. Went looking for a low/no chemical product and ran across the brightening shampoo at Marshalls. Really love it. My hair is silky smooth and shiny and my skin irritation cleared up almost completely after 2-3 uses. Highly recommend this product. I'm curious about the plant sudsers though. What are they? I was surprised at the amount this product sudsed considering it lacked them chemicals that normally cause that.

Nice Smelling

Review By:Karla on 10/23/2013


This shampoo is nice smelling. However that's about it. I love all of the other Juice Beauty products I've ever tried, but this one disappoints. The coordinating conditioner is awesome, but the shampoo is watery and it takes a lot to coat my long hair.


Review By:Stephanie Stein on 8/18/2013


I have fine, long hair. And a lot of it. Because it is so fine it usually looks greasy very quickly after washing it - particularly if I have to use any conditioner.

Not with this stuff! My hair is even slightly less frizzy than it was when I used harsher shampoos. It isn't a miracle, but it's still pretty awesome stuff.

The shampoo is watery and does not lather, which can make it hard to know if you've scrubbed your whole head. I think I might use more of this than "normal" shampoo because I worry about missing places and getting it through my hair.

I want to love it

Review By:K on 7/15/2013


I want so badly to like this shampoo. It's soooo watery and doesn't really lather. I feel like I need a lot to wash my hair. And what I do have runs down my hand before it makes it onto my head. i LOVE the scent. Conditioner is great, but man the shampoo needs some work. Please improve and I'll be sold for a lifetime!

Juice Organics Hair Care

Review By:Sheryl on 5/18/2013


Love this product. It smells good, it makes my hair feel great. Love the shine and bounce. I have very thin hair and this definitely gives it body. I also have fibromyalgia. I have taken myself off of the horrible toxic medicine and have completely changed my lifestyle by eating healthy organic all natural foods and exercising more. I then decided why not try organic products. I did and can testify that I am now virtually pain free. I no longer feel like my body is full of toxic waste. Thank you Juice Beauty for helping me with that. I will definitely continue to buy your products, especially this shampoo and conditioner.

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