Define dramatically with this eyeliner that glides on effortlessly for an easy application. Organic shea and cocoa butters, minerals, antioxidant-rich acai and goji berries come together for perfect definition and dazzling eyes.
Who Should Use It?
Juice Beauty’s Defining Eyeliner is designed for all skin types to look and feel beautiful.
- Minerals define and provide rich color.
- Organic shea and cocoa butter moisturizes the delicate skin around the eyes.
- Vitamin E protects the skin around the eye area.
- Organic coconut and sesame gives the liner a smooth application and softens the skin around the eyes.
Powerful Action Without
Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.
Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.
Made with certified organic ingredients.
Current Formula Ingredients:
Organic plant oils of ricinus communis (organic castor seed oil)*, cocos nucifera (organic coconut oil)*, sesamum indicum (organic sesame seed oil)*, hydrogenated glycerin abietate, theobroma cacao (organic cocoa seed butter)*, euphorbia cerifera (candelilla wax), butyrospermum parkii (organic shea butter)*, rosa canina (organic rose hip oil)*, thymus vulgaris (organic thyme oil)*, rosmarinus officinalis (organic rosemary oil)*, vanilla planifolia (organic vanilla oil)*, euterpe oleracea (organic acai berry oil)*, lycium chinense (organic goji berry oil)*, citrus sinensis (sweet orange oil), tocopherol (Vitamin E), potassium sorbate. May contain titanium dioxide, mica, iron oxides.
* = Certified organic ingredient
After applying Correcting Concealer and Illuminating Eye Color to lid, glide pencil tip along upper and lower lash line for a defined look or use smudge-applicator for a smoldering, smoky eye.
|Skin Concern:||General Health|
Customer ReviewsWrite a Review
Review By:Dolly on 12/25/2015
I like the fact that I am using an organic eyeliner. As a cancer survivor, it has been important to me to use organic products. However, I have an issue with sharpening it. Many times, it just crumbles. Any suggestions as to how to sharpen it? Thanks in advance!
Not good after the first use
Review By:Randa on 11/13/2015
I really liked this product until it needed to be sharpened. As I tried to sharpen the pencil, the eyeliner kept breaking apart. I was never able to get another sharp point to again use it. Very disappointed! Don't waste your money. Based on another reviewer having the same problem, it looks like there might have been a batch quality issue.
Keeps Breaking When Sharpening
Review By:Melanie on 9/12/2015
I was really looking forward to this eyeliner and liked it until I needed to sharpened it. It just kept breaking apart every time I sharpened, so I pretty much wasted it. I would not recommend this product. I had to go back to my eyeliner make I used before...
Review By:Shelby on 6/14/2015
Actually, the more I use this eyeliner, the more I like it. It is less black than other eye liners I have used, but I still think it is good quality and a good thickness. I really enjoy the smudging sponge on the other side to help correct errors or give a nice smokey eye smudged look.
Review By:Sarah on 6/12/2015
Just have to be sure to put foundation or powder underneath or it "wears off"
Soft yet stays
Review By:MGAL on 6/11/2015
Juice Beauty eye liner is fantastic! It goes on smooth without tugging at your delicate eye area skin. And continues to stay fresh, even through hot yoga. For sharpening, I use a frozen metal eye pencil sharpener (I leave it in my freezer), and put the liner in the freezer for a few minutes. Together, they easily sharpen the eye pencil.
Great eye liner
Review By:Terri on 6/11/2015
I really love this eye liner. It is soft and goes on easily and lasts all day. It looks black but does not go on with the stark black color that I have had in the past. You can make it darker by layering but I like it the way it is.
Doesn't Sharpen Well
Review By:Audry on 6/6/2015
When I first received the eyeliner it worked well, until I had to sharpen it. I used a good eyeliner pencil sharpener and the pencil just continued to crumble. I have yet to get a good usable end on it. I would not recommend this product.
Review By:Shelby on 5/10/2015
This eyeliner is more grey than black and a little waxy to apply but I do like it and it doesn't burn like other eyeliners I've used.
Review By:bonnie on 9/17/2014
This stuff looks awesome!!!
Very happy with this eyeliner
Review By:Dawn on 9/14/2014
I purchased this eyeliner at Ulta. It is a very soft, natural black color. Rich black eyeliner seems to look too harsh on me, so I like the more natural look this eyeliner gives me. It smudges very nicely, yet stays on for a long time, and washes off easily. This is the first eyeliner that doesn't irritate my eyes. The pencil is pretty long too, so it has lasted me for a long time.
Review By:Denisse on 9/10/2014
Its a great product, is soft and durable !! :)
Review By:Ashley on 9/8/2014
I love this eyeliner! It is the only one that I will use!
Rubs off too easily
Review By:Kelly on 8/18/2014
This product isn't long lasting. It's a bit frustrating when it's running down my face at 10 am.
Good but frustrating
Review By:Kelly on 6/25/2014
In order to sharpen this eyeliner, I've found that keeping it in the FREEZER helps tremendously. Otherwise, you will be left with an eyeliner that keeps breaking over and over again, while trying to sharpen at room temperature. I do wish this eyeliner was more matte, as it does smudge easily and is "glossy". But all in all i feel better about using black eyeliner since its organic and all natural!
Nice but keeps breaking
Review By:Olga on 5/16/2014
This is a nice pencil in light grey rather than black color. I have sensitive eyes and this one so far never irritated them. I have been using it already for a few months. The only expensive disadvantage is that every time I try to sharpen it using high quality make-up pencil sharpener made in Germany this pencil will literally break of and I am almost through it because of all the wasteful breakage. I wonder if all your pencils are this way or I simply got a bad one? Nevertheless, I absolutely love Juice Beauty products and this is the ONLY skin care I use and my skin loves it!
Review By:anusha on 5/13/2014
This is the best eyeliner made of organic and natural ingredients, in US. I am happy to use these natural kind of cosmetics with no side effects. suits most sensitive eyes too.
Really Good Eyeliner
Review By:Mya on 3/10/2014
I am so happy I tried this! It goes on very nicely and it stays on all day. It smudges nicely and it also stays in my waterline pretty good. Only downside is I hate having to sharpen it, but I am like that with all eyeliners haha overall I will probably repurchase if I have the money.
Review By:Courtney on 2/14/2014
I'm so happy i found this eyeliner! I'm switching all makeup and skin care to natural/organic products and i love this eyeliner way more than the other ones i have tried! Will buy this again!!
Goes on Smoothly
Review By:Donna Gadbaw on 2/9/2014
I am having trouble with allergic reactions to supposedly non-allergenic eye makeup. This has solved the problem. It goes on smoothly and does not irritate my eyes. I would love to see a brown eyeliner in this product. I have the dark grey.
Defining Eyeliner - "Amazing" "I...
Review By:Louise Parker on 1/28/2014
I am very pleased to find a product that is so healthy for your eyes, it glides on with a smoothness like non I have ever used. I have read the ingredients in other eye liners and "WOW", who wants all that horrible stuff in regular eye liners so close to their eyes. I feel safe if this product gets in my eyes (as most do) because of it's amazing healthy ingredients and the fact that it glides on so smoothly!! If we all realized how harmful the ingredients in our makeup really is and pay closer attention to what we put on our skin, we would all be using this great product and putting many other companies that put harmful ingredients in our make up out of business!!!!
Finally found an eyeliner I can wear!
Review By:Kelsey on 1/25/2014
I have been using this for several months now, and it is the first time I have ever been able to wear eyeliner without having an allergic reaction! I also bought the mascara, and I have been able to wear it without any issues too! I am very happy with both. The eyeliner lasts through the day, and does not smudge as badly as some eyeliners I have tried. I highly recommend it :)
Review By:Erica on 1/11/2014
This eyeliner is a great buy. It's pretty light; it's enough to make your eyes pop without overdoing it. I just wish it came in brown, but the black is great anyways!
Must try this product!
Review By:Darla on 1/10/2014
Fantastic eyeliner that enhances your eyes all while using certified organic ingredients. This eyeliner has great glide, rich color, and the ability to satisfy any eyeliner lover. Eye love this product! Give it a try - you won't regret it!
Review By:Liz on 1/10/2014
I wanted an eyeliner that went on smooth without tugging on my eyelids. This is exactly what I wanted! I usually use brown eyeliner but this was nice and not too dark. I apply only a thin line right by my lashes. But it will be nice for a more dramatic look too!! Excited about using a product that is safe!
Review By:Nichole on 1/10/2014
I love this eyeliner! Goes on smoothly and never runs. It lasts all day too. I hope they will offer more colors.
Pretty Good but need softer shade for day
Review By:Theresa on 12/27/2013
I like the eye liner but I am 66 yrs. old with silver and black hair and very fair. This eyeliner is good for night but really too dark for daytime. Wish you would come out with a softer shade perhaps a taupe good for daytime. It does seem to flake a little when applying and smudging but wears well and doesn't wipe off during the day.
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The difference? Instead of conventional beauty formulations that dilute with added water or use petroleum derivatives such as butylene or propylene glycols that can be laced with potentially harmful chemicals, Juice Beauty’s chemists start with an organic botanical juice base and then add powerful skin care and makeup ingredients. Formulations packed with nutrients so every antioxidant-rich drop can feed your skin.
Radically Transforming the Chemistry of Beauty
Advanced high potency ingredients
Vitamin C and fruit stem cells, phyto-pigments, vegetable hyaluronic acid, peptides, algae, grapeseed, and natural essentials oils.
Proprietary base of nutrient-rich certified organic botanical juices
Instead of petroleum byproducts or water fillers.
Powerful action formulated without
Parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, dimethicones, coal tar, gluten, artificial dyes, or synthetic fragrances.
Makeup Classics$19.00Makeup Classics$14.00