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Illuminating Eye Color

Size:0.05 oz.
Out of Stock

Makeup That Feeds Your Skin

Juice Beauty listened to our customers and we are reformulating our eyeshadows to a pressed format (instead of loose powders). Pressing minerals and fabulous organic ingredients are extremely complex, as we don’t use petroleum or chemical fillers in our products, so it might take us a bit of time. Stay tuned...

This Illuminating Eye Color provides a sheer shimmer of color. The combination of organic aloe powder, fruit extracts and minerals brightens and highlights your eyes with earthly sheens of color.

Who Should Use It?

Juice Beauty's Makeup Collection is ideal for all skin types to look and feel beautiful.


  • Rich minerals provide natural colors to illuminate and enhance the eyes.
  • Natural mineral reflectors brighten and highlight the eyes.
  • Organic acai, goji and cranberry provide beautiful antioxidant-rich pigments that protect skin from signs of aging.
  • Organic grapeseed contains powerful antioxidant-rich resveratrol that provides defense against free radical skin damage and firms the skin.

Powerful Action Without

Our formulations are made without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.

Organic Aloe Leaf Juice Organic Aloe Leaf Juice (aloe barbadensis) Derived from the leaves of the aloe vera plant; rich in glycoproteins; anti-irritant, anti-inflammatory properties, soothes, heals, improves appearance of fine wrinkles
Organic Acai Berry Organic Acai Berry (euterpe oleracea) Antioxidant and phytonutrient rich, good source of essential fatty acids; supports proper skin regeneration while protecting collagen and increasing moisture in the skin
Organic Goji Berry Organic Goji Berry (lycium chinense) Extremely antioxidant-rich, offers skin soothing and anti-inflammatory properties; helps with healthy skin circulation
Organic Blueberry Seed Oil Organic Blueberry Seed Oil (vaccinium corymbosum) Potent polyphenol antioxidants protect from free radical damage; Rich in nourishing phytonutrients, good source of fatty acids
Organic Cranberry Seed Oil Organic Cranberry Seed Oil (vaccinium macrocarpon) Rich in amino acids and antioxidants, highly moisturizing while relatively lightweight in texture, anti-microbial; supports collagen and elastin
Organic Strawberry Seed Oil Organic Strawberry Seed Oil (fragaria ananassa) Particularly rich in gamma tocopherol, linoleic and oleic fatty acids to nourish the skin
Organic Pomegranate Seed Oil Organic Pomegranate Seed Oil (punica granatum) Antioxidant powerhouse; contains ellagic acid, a polyphenol that reduces collagen breakdown and inflammation in skin cells; promotes brighter complexion and firmer skin
Organic Red Raspberry Seed Oil Organic Red Raspberry Seed Oil (rubus idaeus) Contains up to 83% of omega 3 & 6 essential fatty acids, anti-inflammatory
Organic Grape Seed Oil Organic Grape Seed Oil (vitis vinifera) Resveratrol and antioxidant-rich; protective; supports collagen & elastin
Organic Corn Starch Organic Corn Starch (zea mays) Has soothing and calming benefits on the skin; offers a silky finish helps absorb excess oil
Organic Tapioca Powder Organic Tapioca Powder (manihot esculenta) A powdered form of the tapioca root; used for it's velvety finish; softens skin; gently diffuses light for a smooth appearance

Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.

Made with certified organic ingredients.

Current Formula Ingredients:

Organic powders of manihot esculenta (organic tapioca)*, zea mays (organic corn)*, aloe barbadensis (organic aloe powder)*, magnesium silicate, zinc stearate, ricinus communis (organic castor seed oil)*, vitis vinifera (organic grape seed oil)*, vaccinium corymbosum (organic blueberry seed oil)*, punica granatum (organic pomegranate seed oil)*, rubus idaeus (organic raspberry seed oil)*, actinidia chinensis (organic kiwi seed oil)*, vaccinium macrocarpon (organic cranberry seed oil)*, fragaria ananassa (organic strawberry seed oil)*, euterpe oleracea (organic acai berry)*, lycium chinense (organic goji berry)*, jojoba esters, tocopherol (Vitamin E), ricinus communis (organic castor seed oil)*, extracts of thymus vulgaris (thyme extract), melaleuca alternifolia (tea tree extract), rosmarinus officinalis (rosemary extract) and citrus sinensis (sweet orange oil). May contain titanium dioxide, mica, iron oxides.

* = Certified organic ingredient


Tap powder into lid of jar. Dust powder onto brush. Apply color across eyelids to highlight and add illumination to your eyes.

Additional Information:

Skin Type: Normal, Mature, Blemished/Oily, Combination, Dry, Sensitive, Children and Teen, Teen Acne & Blemishes, Adult Acne & Blemishes
Skin Concern: Wrinkles, Sun Damage, Acne, General Health

Customer ReviewsWrite a Review

Best shadow ever!!!!

Review By:Rebecca on 8/24/14


I have been using their shadow for over a year. By far, the best natural product I have tried. and I have tried a lot of them. Highly recommend.

Too "glittery" for me

Review By:Katie Jo on 5/25/14


I prefer matte colors but the description describes it as a shimmer, which I'm usually ok with, but I just tried this today and it wasn't shimmery but glittery. I had "glitter" specks on my cheeks and sides of my face after applying the shadow. And there seemed to be no real color at all (I got the champagne). So far I like all the other makeup I ordered but the eye shadow just isn't for me. I'd return but not worth the hassle.


Review By:Kalynn Maschelle on 4/22/14


I love this eye shadow! I have all three colors and wear Champagne and cappuccino everyday but when I'm going somewhere I add the chocolate. I do the wet trick to apply the shadow so it actually goes on the color it looks in the tub. I use a primer and it stays on all day and never irritates! It is by far my favorite product and I love the way it works!!

Lov'in It!!!!!

Review By:Rosie Lyn on 1/31/14


Makes my eyes look smokey and gorgeous. It's easy to apply, and the color I chose was Chocolate. I couldn't resist; this is the most prettiest eye color out there. Plus, I'm already in love with chocolate. A must-have!

So Pretty!

Review By:april on 1/30/14


I received all three of these as a gift and I love them. The colors are subtle, with a little shimmer that is so pretty. I can mix and match them for different looks. They don't cake and crack like traditional eye shadows I have used in the pass, these are FAR better.


Review By:Shelley on 1/29/14


I just got this today in the champagne and tried it right away. It's perfect! Just enough color and sparkle. I love that it's a loose powder so you don't use very much each time. I have been looking for a natural color that wasn't too light or too dark and finally found it. The organic ingredients are a plus too!

Wonderful Natural Eye Color!

Review By:Danielle McFadden on 1/27/14


I love the chocolate eye color. I am changing to all organic make-up and I love how Juice Beauty has made it so easy!.

Great Eye Color!

Review By:Shannon on 1/26/14


I have the Cappuccino and the Champagne and wear them together. They go on smooth and provide beautiful color all day long! Love this product!

Illuminating and Unforgettable!

Review By:Anya on 1/25/14


I am amazed how transparent but yet beautiful this eye color is. It is definitely light, gentle, easy to apply. It gives a little mysterious and magical look to the eyes. I am a blond with blue eyes so I picked a cappuccino color. Perfect choice! Perfect eye shadow!

Great Natural Eyeshadow!

Review By:Melissa on 1/12/14


I have Cappuccino and Champagne and I love both of them. The Champagne is a subtle gold with enough shimmer to be gorgeous but not overwhelming. Cappuccino is a warm light brown with shimmer as well. They are both very subtle, but if used with a primer they can be much brighter and more of a night-wear set. I love that they are natural and have great ingredients!


Review By:Erica on 1/11/14


I bought this in the cappuccino color and love it. I'm big into wearing makeup that's more natural looking and this eye color fits right in with my regime. I can't wait to add the chocolate and champagne colors to my collection.


Review By:Sunny on 1/10/14


These three colors are great for those who love natural nudes. Alone the colors are pretty and gentle. To make Chocolate dark enough for bold smokey eyes, wet the brush first.

Love it - Feels like Velvet

Review By:V on 1/10/14


I love the chocolate eye color. I am changing to all organic make-up and this is the perfect definer for me. Can be used for everyday or more for a smokey eye.


Review By:Rachyl on 1/10/14


I have all three colors, but love champagne the most. I usually prefer matte colors, but the shine in champagne is perfect. I use it in the inner corners of my eyes and it illuminates the whole look. Such a small amount goes a long way, this eye shadow lasts a long time. It's smooth and stays on the whole day. These shadows definitely surprised me, and when combined create the perfect color trio for a light or smokey look. They're versatile and I couldn't go back to any other color palette. Add a little water to the brush to make them apply darker and you now have more shades than before. Their great appearance combined with the healthy formula makes such an amazing eyeshadow.

Champagne Beauty!

Review By:Sarah Burns on 1/10/14


I love the light texture and naturalness of this eye color. My favorite is the Champagne, it's an everyday, any occasion shade with a classy shimmer. I'll love it forever.

Great natural eye color!

Review By:Jessica on 9/9/13


So far I've tried Cappucinno and I really like it! I wear it almost every day. The color is subtle, depending on how much you apply, and it adds just the right amount of shimmer. It's long lasting and doesn't irritate my eyes. I'll be ordering the Chocolate shade next.


Review By:Melody on 8/27/13


Can one feel 'adoration' for an eyeshadow? I can! And I DO! I have a good deal of skin care products from JB and love them all. But my very fave JB products are these eye shadows!
I have both the Cappuccino and the Champagne and love one just as much as the other. I HAD an entire drawer of every 'BM' eye color under the sun. Those are gone now. Every one of them. These two colors have replaced all of them! I plan to buy the Chocolate next and use it as a liner. My drawer has been re-modeled and is nice and neat with only TWO eye shadows (soon to be three!). They glide on and perform and last 100 times better than BM ever did. The colors are so natural and blend effortlessly. My EYES just look GOOD and pretty and not MADE UP looking. What a relief! I'm a fan forever JB! Organic on/around your SENSITIVE EYE area?? OF COURSE! YES! Thanks JB!! xoxo

Illuminating Eye Color

Review By:Lisa Crockett on 6/8/13


I'm a fan of this eye color. This will be my 3rd order. Wears well all day and is lightweight.

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