Lash Defining Mascara
Makeup That Feeds the Skin
Define lashes naturally for long lasting, clump-free perfection. Rich cocoa and avocado butters leave lashes soft and lush while mineral pigments infused with Vitamin E and organic botanical extracts protect lashes all day long. The sleek tapered brush allows for full reach to every single lash for flawless separation and definition.
Who Should Use It?
Juice Beauty’s Defining Mascara is designed for all skin types to look and feel beautiful.
- Minerals define and provide rich color.
- Organic cocoa and avocado butters leave lashes soft.
- Vitamin E protects the lashes.
- Vegetable glycerin conditions and helps separate to give lashes a natural definition.
Powerful Action Without
Our formulations are made without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.
Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.
Made with certified organic ingredients.
Current Formula Ingredients:
Organic botanical extracts of serenoa repens (organic saw palmetto extract)*, aloe barbadensis (organic aloe extract)*, euphorbia cerifera (candelilla wax), triisostearyl citrate, hydrogenated glyceryl abietate, brassica campestris/aleurites fordi oil copolymer, copernicia cerifera (organic carnauba wax)*, vegetable glycerin, theobroma cacao (organic cocoa seed butter)*, persea gratissima (avocado butter), methylcellulose, xanthan gum, tocopherol (Vitamin E), sodium hyaluronate (vegetable hyaluronic acid), ethylhexylglycerin, phenethyl alcohol. May Contain: mica, iron oxide.
* = Certified organic ingredient
Use on clean, dry lashes. Gently brush on lashes from root to tip in long lifting strokes. Let dry between applications.
|Skin Concern:||General Health|
Customer ReviewsWrite a Review
Review By:candlehag on 11/6/13
This product should be pulled from the market. It globs on the brush. I tried putting it back in the tube to get rid of some of it and it just made a big mess. It does not go on nice. It flakes and a few hours after wearing it you need to clean off the mess it makes under your eyes. Very disappointed in this product. I would never buy this product again. It was a complete waste of my money because it is only fit for the trash can.
Top Notch Natural Mascara
Review By:ecochic on 10/14/13
This is by far the best non-waterproof mascara on the market and I've tried them all.
- The applicator brush is not too thick, allowing for easy application that doesn't end up all over your eyelids or upper cheek bones.
- The mascara is a true black
- It doesn't go on thick or end up sticking my eyelashes together in clumps
- It simply coats lightly and dries fast so there is no smudging and can be easily applied in layers to add a little extra natural thickness to your eyelashes
- It holds curl really well!
- Even though it's not technically waterproof, it held up through exercising and applying eye drops throughout the day
- It comes off cleanly and doesn't tug or pull out your lashes at the end of the day
- No toxins or any of that bad stuff. I love that it feeds my lashes with healthy ingredients while making my eyes look amazing.
None! I absolutely love this mascara, it's my new everyday go-to formula!
Review By:Sara on 10/3/13
I'm disappointed the product contains a compound that is not suitable for nut allergic people. Aleurites fordi oil is a strong cross reactor for people with nut allergies, and I love so many of Juice Beauty's other products that I was hoping this would become a regular purchase of mine. Unfortunately, I cannot try it, and I will continue to get my mascara elsewhere.
I like it but...
Review By:Autumn H on 9/27/13
I like this mascara. It applies well without clumping and looks great on. However, after storing it in my makeup bag in a horizontal position overnight the wand became completely covered in the mascara. Like, every bit of mascara in the tube was now coating the wand. I had to wipe the applicator across the top of the tube several times to get all of the excess product off of the wand. It was weird. I've never had a mascara do that before. So, I assumed if I left the tube standing upright overnight that the product would settle back into the bottom of the tube and I wouldn't have the problem again. I was completely and totally wrong. The next day I had the same problem. I once again had to wipe all the extra product off the wand and back into the tube. Is this normal? Once I remove the excess and apply the mascara it looks just as good as it did before the weird build up thing started happening. I don't know why it's doing that!
Not what I had hoped for...
Review By:Christine on 9/24/13
I was so excited to try this mascara since I've loved all of my Juice Beauty products so far. The first thing I noticed was how liquidy the product was. I had to wipe off a lot of the excess otherwise it would go on way too thick. Instead of separating my lashes, I ended up with more of a "spidery" look. I continued to give it a try, but by day 3 the packing somehow malfunctioned and it no longer squeegees the wand when I take it out. So I end up with an even gloppier wand. That was the point when I gave up. I am giving this 2 stars only because it might just be poor packaging that is causing these issues. The color is great. I didn't notice and flaking or anything. I look forward to the next generation of this product and I hope others had a better experience than me!