At 46, my skin is suddenly changing very rapidly - becoming papery and wrinkly. I went to WebMD to see what really helps skin regain elasticity and firmness. Then I went to my local Whole Foods to see if anything had all those ingredients. Only this product had EVERYTHING the docs say my skin needs. So I shelled out the money, and I have to say, I really like it. Especially in combination with the moisturizer. My skin feels so much better.