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Volumizing Shampoo

Size:10 oz.
In Stock

Luxurious and Affordable

Volumize, energize and thicken hair with this blend of passion fruit, green tea and rice proteins.

Who Should Use It?

For normal, fine and delicate hair.

How to Use

Massage gently into wet hair. Rinse thoroughly. Repeat if necessary. For best results, follow with Volumizing Conditioner.


  • Strengthens, volumizes and adds shine with rice proteins.
  • Promotes healthy hair growth with antioxidant-rich passion fruit, green tea extract and ginko biloba.
  • Keeps hair hydrated with organic plant oils of olive and avocado.

Powerful Action Without

Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.

Organic Apple Juice Organic Apple Juice (pyrus malus) Rich in Vitamin A, B, C, K, alpha-hydroxy acid (malic acid), phytonutrients, flavonoids, phenols; powerful antioxidant activity, can help promote skin rejuvenation.
Organic White Grape Juice Organic White Grape Juice (vitis vinifera) Rich in Vitamin A, B, C; potent alpha-hydroxy acid (tartaric acid), rich in resveratrol antioxidant; powerful antioxidant, can help promote skin rejuvenation.
Organic Aloe Leaf Juice Organic Aloe Leaf Juice (aloe barbadensis) Derived from the leaves of the aloe vera plant; rich in glycoproteins and soothing properties, can help improve appearance of fine wrinkles.
Passion Flower Passion Flower (passiflora incarnata) Derived from the petal of the passionfruit flower; antioxidant-rich, helps with soothing and calming skin.

Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.

Made with certified organic ingredients.

Current Formula Ingredients:

Ingredients: Organic juices of aloe barbadensis (organic aloe juice)*, vitis vinifera (organic white grape juice)*, pyrus malus (organic apple juice)*, sodium laurylglucosides hydroxypropylsulfonate, oleyl betaine, disodium cocoamphodiacetate, decyl glucoside, vegetable glycerin, passiflora incarnata (passion fruit extract), vanilla planifolia (vanilla bean extract), panthenol (Vitamin B5), hydrolyzed barley protein, hydrolyzed soy protein, sodium benzoate, potassium sorbate, sodium olivamphoacetate, carapa guaianensis (andiroba seed oil), aesculus hippocastanum (horse chestnut extract).

* = Certified organic ingredient

Customer ReviewsWrite a Review

Will not purchase again

Review By:Polly H on 7/2/2015


I purchased this shampoo along with several other JB products. I hate that it left me disappointed. It is clear and the scent is OK. It does not lather well and after using it for several days, I had a massive skin reaction so I had to stop and go to a medicated shampoo. After getting my reaction under control I decided to try it again just to make sure I wasn't reacting to something else, and the same thing happened.
Sadly I won't purchase it again.

Volumizing Organic Shampoo

Review By:Gay on 6/13/2015


Great shampoo, gentle and non drying. Adds volume and shine.

Wanted to love it

Review By:Lorie on 6/10/2015


After reading all of the reviews I was really hoping this was the shampoo for my fine hair...unfortunately it doesn't seem to be. I didn't have an issue with it lathering (just make sure you hair is saturated with water) and it smells wonderful but it left my hair limp and not volumized. I've had great experiences with other juice beauty products but this one is not for me.

Love love love

Review By:Kat on 5/19/2015


I have very fine, semi curly hair. I have been looking for organic shampoos for months now and have had poor results. I stumbled across Juice Beauty and decided to give it a try and I LOVE them! I use both the shampoo and conditioner. It gives my hair a cleaner look (vs. "popular" brand shampoos) and even appears to be cleaner for longer! Which I love because my hair looks greasy fast. The smell is amazing! I love the smell! This gives me a little volume and a thicker appearance but not too much. The bottles are a great size which makes the value even better. I love JB and will be buying more!

Terrible scent - Not passion fruit

Review By:Katie on 9/16/2014


I buy Juice Organics because I'm trying to avoid a lot of the harmful chemicals. I thought it was an added bonus to have a natural scent that I happen to love - passion fruit! However, this scent is totally masked by an overly strong rose and chamomile scent which my whole family hates. Everyone refuses to use this scent and so I am end up using it because I hate wasting things. However, sometimes I feel nauseous from the overwhelming scent. I can't imagine using this when I get pregnant. Please remove the unnecessary rose hip and chamomile extracts! And what's up with the sodium benzoate that I now see on the ingredient list? Although this does seem to give my hair a volume boost, it also seems to make it frizzy in order to create volume. I would not buy this again.

I love this shampoo!

Review By:Debby on 9/9/2014


I am into natural products, but as you may know- not all natural products are created equal. This one is definitely one I would recommend ! I absolutely love it! It's amazing. I have fine, thin hair. It makes my hair seem so much fuller and it's clean and healthy looking with lots of shine. And, compared to most natural shampoos the cost is great! I have found my shampoo!!!!!

Great Shampoo

Review By:Karen on 4/18/2014


For those of you that say it doesn't lather, that's because it doesn't have SLS. That's a chemical that causes shampoo to lather. The shampoo still works great, without all the harmful suds. I love Juice products.

Great shampoo!!!

Review By:Tena on 3/31/2014


I love this shampoo!!! It adds volume to my limp thin hair and also reduces the frizz!!! It is a little watery but not a problem especially since it works so well! I am extremely happy about the organic ingredients and I am relieved to know that I am not putting more chemicals on my hair. Awesome product!!!

Doesn't lather!

Review By:Ashley on 2/21/2014


This shampoo is liquid (falls through fingers=wasteful) and doesn't lather, which means you have to keep adding more to cover all of your hair (my hair is slightly below my shoulders). I also haven't noticed increased volume. Sadly, I won't be buying this again. Non-lathering shampoo just isn't fun :) I give it an extra star for being organic!

My Fine, Limp Color Treated Hair Loves this Sha...

Review By:Susan on 1/30/2014


I like that it doesn't lather up big like other shampoos that have harsh detergents and strip the hair of color and natural oils. This product does not fade my hair color and gives some life and bounce to my fine, limp lifeless hair.

Smooths and untangles!

Review By:Rose on 1/24/2014


This shampoo smooths out frizzes in my hair, which is thin. Adds volume in color as well as length, and hydrates my scalp while being gentle on my hair. I love it!

amazing results

Review By:Michelle blakie on 1/24/2014


I suffer from hyperthyroidism at 30 years old. I have tried many shampoos and conditioners to volumize my lifeless limp thinning hair. Nothing worked. My husband noticed how thin my hair was becoming and surprised me with this shampoo and conditioner on my birthday. It was the best gift he ever got me, my hair looks so full now and the thinning is unnoticiable. I feel confident in public because of this product, and it smells absolutely amazing. I no longer cry in front of the mirror when styling my hair, now I crank the radio up and try many new hairstyles I could'nt do in years. Thank you juice beauty for this fantastic shampoo and conditioner for volumizing!

Don't love it

Review By:Alison on 1/16/2014


Isn't my favorite. It is super watery, doesn't lather much and I haven't noticed an increase in volume. I wanted so much to love it!!
I wanted to find a brand that doesn't use sulfates, parabens, chemicals, dyes and is gluten free. I found it in JB! I'll definitely try their other hair products, but I wouldn't buy this one again.

Not a big fan of this shampoo!

Review By:Heidi on 1/13/2014


Well, it definitely does what it says as far as giving volume - however I don't like the texture... hard to describe, but I definitely will not be purchasing again. Still love JB products, just not this particular one.

This Shampoo Really Works!

Review By:Denise on 1/10/2014


I have very fine hair. I've tried several products to add volume. Many are more expensive, have chemical ingredients or smell strange. Some add volume but dry my hair. Juice Organics hair care products have a nice smell and really add volume.

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