Perfecting Foundation

Achieve complexion perfection with this full coverage foundation containing a blend of organic acai & goji berries, antioxidant-rich grapeseed, aloe and minerals for a perfectly airbrushed look and feel.

  • Perfecting Foundation, Tan
    Perfecting Foundation, Tan
Size:1 oz.
In Stock

Who Should Use It?

Juice Beauty’s Perfecting Foundation is designed for all skin types to look and feel beautiful.


  • Organic grapeseed contains powerful antioxidant-rich resveratrol that protects against free radical skin damage and creates a firming effect on the skin.
  • Organic aloe is a rich moisturizer that soothes, hydrates and replenishes the skin.
  • Rich minerals provide natural coverage to even skin tone.
  • Organic acai, goji & multiple berries provide rich antioxidants and vitamins that protect skin from signs of aging.
  • Vitamin E visibly restores and replenishes the skin.
  • Formulated without dimethicones, silicones. PEGS/ petroleum, Talc, artificial fragrance or dyes.

Powerful Action Without

Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.

Aloe Leaf Juice (Organic) Aloe Leaf Juice (Organic) (aloe barbadensis) Rich in glycoproteins and soothing properties, can help improve hydration and skin's natural moisture content.
Jojoba Oil (Organic) Jojoba Oil (Organic) (simmondsia chinensis) Derived from the seeds of the desert shrub jojoba; a rich emollient antioxidant, high in essential fatty acids & nutrients.
Acai Berry (Organic) Acai Berry (Organic) (euterpe oleracea) Antioxidant and phytonutrient rich, good source of essential fatty acids; can help boost skin radiance.
Goji Berry (Organic) Goji Berry (Organic) (lycium chinense) Antioxidant and phyto-nutrient rich; helps promote skin suppleness and radiance.
Blueberry Seed Oil (Organic) Blueberry Seed Oil (Organic) (vaccinium corymbosum) Potent polyphenol antioxidants can help protect against free radicals; a rich source of phytonutrients and fatty acids to help promote beautiful skin.
Cranberry Seed Oil (Organic) Cranberry Seed Oil (Organic) (vaccinium macrocarpon) Rich in amino acids and antioxidants; can be highly moisturizing.
Strawberry Seed Oil (Organic) Strawberry Seed Oil (Organic) (fragaria ananassa) Rich in gamma tocopherol, linoleic and oleic fatty acids to help nourish the skin.
Pomegranate Seed Oil (Organic) Pomegranate Seed Oil (Organic) (punica granatum) Rich antioxidants with ellagic acid, a polyphenol that can promote brightness.
Red Raspberry (Organic) Red Raspberry (Organic) (rubus idaeus) Rich in vitamins, hydroxy acids, phenols; provides potent antioxidants that can help promote beautiful skin.
Resveratrol, Grape Seed Oil Resveratrol, Grape Seed Oil (vitis vinifera) Resveratrol and antioxidant-rich.
Sesame Oil (Organic) Sesame Oil (Organic) (sesamum indicum) Emollient and softening properties.

Juice Beauty is constantly updating our ingredients to bring you results using the safest, local, organic and natural ingredients possible.

Made with certified organic ingredients.

Current Formula Ingredients:

Aloe barbadensis (organic aloe juice)*, organic glycerin*, polyglyceryl-2 oleate, polyhydroxystearic acid, polyglyceryl-2 stearate, ricinus communis (organic castor seed oil)*, vitis vinifera (organic grape seed oil)*, sesamum indicum (organic sesame seed oil)*, helianthus annuus (organic sunflower seed oil)*, cera alba (organic beeswax)*, vaccinium corymbosum (organic blueberry seed oil)*, punica granatum (organic pomegranate seed oil)*, rubus idaeus (organic raspberry seed oil)*, actinidia chinensis (organic kiwi seed oil)*, vaccinium macrocarpon (organic cranberry seed oil)*, fragaria ananassa (organic strawberry seed oil)*, citrus aurantium dulcis (organic orange oil)*, euterpe oleracea (organic acai berry)*, lycium chinense (organic goji berry)*, euphorbia cerifera (candelilla wax), xanthan gum, tocopherol (Vitamin E), thymus vulgaris (thyme extract), melaleuca alternifolia (tea tree oil), rosmarinus officinalis (rosemary extract), leuconostoc/radish root ferment filtrate. May contain titanium dioxide, mica, iron oxides.

* = Certified organic ingredient


Apply evenly to build coverage over your Juice Beauty Moisturizer on face, neck and décolleté. Use alone or finish with the Refining Finishing Powder.


Mix with STEM CELLULAR™ CC Cream for SPF coverage and effortless application. Use STEM CELLULAR™ Booster Serum as makeup primer prior to applying Foundation.

Customer ReviewsWrite a Review

So-So Product

Review By:Lara on 12/22/2015


I have pretty severe adult acne and years of scars. The blemish line works well for me, so I tried the makeup, and it has very little coverage, so I put it in a cabinet and forgot about it until I ran out of my usual foundation. I decided to mix this with CoverFX Custom Cover Drops (which is what I currently do with another natural makeup), and it looks so natural and pretty... for a few hours. Then it starts to peel off my face. I will continue experimenting to try to get it to work for me. I did find that it works best without a primer- if primer is used, it peels immediately upon application.


Review By:Elizabeth on 11/8/2015


I was so excited to get my order and to move away from the normal foundations that use chemicals, etc. Although I'm happy with the finishing powder I ordered to go with this, I am disappointed in the foundation. Maybe it's just my skin type, but, for me, this does not apply smoothly and is sticky on my skin...even seeming to gunk up in areas and sit in the pores. I am using the blemish clearing skin care I thought maybe this was an issue w/ the combination of the moisturizer and the foundation not mixing well...when I did a test, I used the other organic facial serum I had prior to ordering the Juice Beauty, and I had the same result (never had this result with my prior foundations). I have only had my product a week, and I was hoping this might improve, but every day I'm having the same result, making me feel like I might have to just go back to my prior foundation. On a side note, I have red hair, blue eyes, and the ivory is a very nice color...I just wish it applied evenly/smoothly.

Color Change?

Review By:Susan on 10/27/2015


I have been using the Sand colored Foundation and loved it. However, when I went to purchase another bottle, the Sand color has become a lighter shade. It is now way too yellow and much lighter. I can no longer use this product because the ivory is too light, the sand is too yellow and the tan is too dark. If the formula for Sand had not changed, I would still be using this product. I loved it.

Great results

Review By:Kimberly on 10/14/2015


In the past I have not been an overall foundation user as they would always feel so heavy and thick on my face. This foundation is amazing. It is light yet covers better then anything I've used before. I had to roll the dice for the color match as I ordered online. I went with the sand and am very impressed with the match.

Not So Great

Review By:Gabrielle on 10/7/2015


I have tried a few different Juice Beauty products and absolutely loved them. Even their correcting concealer was a hit for me. After ordering this foundation in ivory, I was really really disappointed with it. It went on uneven, didn't have very good coverage, and made my skin look patchy and weird. I've tried it a few more times since then with different application techniques thinking maybe it was user error, but it still just doesn't do a good job. :(

Need more colors, Ivory was too light

Review By:Liz on 9/29/2015


This is for youthful acne prone skin. I felt it was very dry. The color Ivory is VERY light, I wish there were more colors to choose from.

Variety for women of color

Review By:Tee on 8/11/2015


It really is not fair that you guys only have 3 shades and don't really cover the shade for women of color.


Review By:Elizabeth on 7/16/2015


But I would like the foundation and the other products without titanium dioxide or mica as an ingredient.
that will make the product so much better.

Lifts and improves skin tone

Review By:Renee on 6/27/2015


I purchased this in ivory, even though I spend time in the sun and my skin has more yellow undertones. I am Polish-Russian ancestry. This makeup does feel good on the skin and I notice that my skin improves with wear. Since I live in the desert, some days I wear the cc balm for moisture and when I'm feeling tired and need a lift I use this foundation. I love Juice beauty products.

Blends nicely

Review By:Sarah on 6/12/2015


Blends nicely with sheer natural looking coverage

perfect light coverage

Review By:Donna on 6/11/2015


I love this foundation. It is very light weight yet offers great coverage. It also wears beautifully and lasts all day. I especially like the pump dispenser because it gives the right amount of product so there is less waste and it prevents contamination which could cause completion issues. I purchased three different shades and custom blend as my skin gradually tans over the summer! I recommend this awesome product with a pleasing scent!

Excellent Coverage

Review By:Diane McIntosh on 6/11/2015


Love this, it is great looking, long lasting and over all great product. It glides over my skin and gives me a great looking skin, feels great.


Review By:Mary on 6/11/2015


Perfect for summer. Light foundation. Feels great on my skin.

Too orange

Review By:Tina on 6/2/2015


I bought the Sand and although I love the feel it made my skin look orange. There definitely needs to be an in between color.

Please come out with more shades!

Review By:Gwen on 5/8/2015


There are more than 3 complexions out there and I just love this brand...if there were more shades to choose from I'd be hooked. I figure most women would like their makeup to look seamless and as close to their skin color as possible. These are just too orange or dark on me. There needs to be a larger range from deep to light while keeping in mind neutral, warm, and cool tones. The texture is lovely, and not oily.. Please please please more colors with all your makeup!!!

Need Another Color

Review By:Karen on 5/3/2015


I bought Sand, because I had the Sand BB Cream. The foundation is too dark, so I had to put the cream, which is really light, with the foundation. Please make something in the middle of Ivory and Sand. I am blonde and blue-eyed, live in Florida and always have some tan on my face.


Review By:Erica on 4/6/2015


I feel that this review would be helpful for someone who has never used organic foundation before. Like many of us know, it's extremely hard to find any organic foundation on the market. I think that this technically should not be called "foundation" as it applies and covers more like a CC or BB. For someone with acne prone skin, I knew that it was possible that all the oils in this would iritate me (which it did) and it provided no coverage. It went on ghostly pale and sticky. I commend Juice Beauty at their attempts to make an organic foundation, and for someone that barely needs it, this may do. I hope that with further experimenting a more hypo-allergenic one can be developed that provides better coverage. I am glad to see this available and it's understandably different from regular chemical-loaded foundation. Unfortunately for me, I will have to settle for one a step down until one for sensitive skin with better coverage comes about
Response from Juice Beauty: Erica: we are so sorry you had a less-than-ideal experience with one of our products. We would love to hear more about it. Please email us at or give us a call at 1-877-473-0236 8am-6pm PDT M-F.

on the shade colors

Review By:ashley on 3/25/2015


i have never used this make-up line before was actually just reading the reviews and i have some suggestions for you that in all around work, by the way im a licensed cosmetologist and certified facing mapping and in makeup. so if a product isnt blending or you cant overlapping it you need to make sure you are moisturizing your skin well before applications of any makeup, use primers as well. Mix the two foundations together and boom you have to best of both worlds really you can customize as much as needed and really having just three colors make this alot more simple. You need more coverage use powder with it or apply your foundation with a brush/sponge with a tapping motion to tapping it in the skin do not rub in circles its like basically just rubbing it on the skins not in the skin hope this helps.

Really Wish I Could

Review By:LeeAnn on 3/21/2015


I am very fair skinned with an olive cast making my skin tone on the cool side of neutral. I love the Juice Beauty Ivory CC cream even though it is a little bit too dark and yellow for my skin. Unfortunately, it does not cover enough for me and even though I would like to use the foundation even the lightest shade of foundation is much too dark and yellow for me. Very few of us pale skinned women that have um ... matured out of our mid twenties can get enough coverage with just CC cream since every little dark spot really stands out against pale skin. Therefore, I really think Juice Beauty could find a real market for an expanded variety of pale foundations.

Great mineral foundation - but need more color ...

Review By:Ashley on 3/9/2015


I am new to using organic makeup and have finally found this one that I LOVE!! However, PLEASE make a color between Ivory and Sand. I am able to get the Ivory to blend in now (because it's winter) but is still slightly light for me and I feel impacts the ability to cover some blemish spots etc but Sand is WAY too dark. I've seen others also asking for more color options especially one between Ivory & Sand. Overall though this makeup feels great on and coverage is good. Thanks!


Review By:Brenda on 2/20/2015


No skin irritation!! All the other makeup made me allergic and was always to dark or light, the sand is great for me. Put together with the moisturizer! Love

Love the product but do need an in between shade

Review By:Sheri on 2/5/2015


I have been using Juice Beauty products for 2 years and absolutely love it. During the winter months however, the Sand color foundation is a little too dark. The Ivory too light. Please make a shade somewhere in between. I know you will make a lot of us very happy!

Never Buy This Again

Review By:Tina on 1/28/2015


Bought this product for healthy reason but looks like I'll have to go back to the bad stuff. The coverage was terrible. I was so disappointed by it - when applying, it seemed like this was a pure moisturizer. It didn't hide any blemishes nor it is even out my skin tone. And after having it for a couple weeks the pump broke. Also tried to salvage it by mixing with a Vichy foundation which didn't work. It became cakey. What a waste of money.

Not so much-this is sitting on my dresser

Review By:Veronica on 1/24/2015


Ok, I am glad everyone else seems to be happy with this formula but did have issues with this foundation or there is some censoring going on. I ordered because I have sensitive skin. Upon application coverage was light not a full coverage formula at all. Did not cover my redness and it dried fast and did not blend well when I tried to apply more to areas after the first coat dried, and actually came splotchy on my face.

Very Light Foundation

Review By:Veronica on 12/1/2014


This foundation is so light, its really more like a tinted moisturizer. I don't get full coverage from this and it needs touch ups. I will save this for the summer and try the cc cream.

No coverage

Review By:Paulette on 11/27/2014


Love your skincare products, so tried your makeup. I just could not get good coverage without it looking too heavy and orange colored. I even used an expensive foundation brush to apply, but had the same results. Just did not react well to my skin. So disappointed because I purchased the item at Ulta and did not keep the receipt.

Pros and Cons

Review By:Jamie on 9/21/2014


I really love this foundation. I even wore it for my wedding. Over the past 6 months of using it, I have noticed clearer, smoother, and all around healthier skin. People around me have noticed a difference in my skin as well. I tend to put the powder on top of the foundation, after it has set (making sure not to get powder underneath my eyes). I find I never have to reapply during the day, except in very hot weather I may have to add a little powder. I definitely recommend this product. However, the amount of tone options really upset me. I would love to get this product for my younger sister, who suffers from terrible acne. I feel this brand would help her skin a lot. But she is darker than my ivory skin, and the next option up appears too dark. If the prices were lower I would just buy one of each, and keep the one she does not wish to have, but the prices are a bit high in my opinion. If the ingredients are natural, mostly just fruits and veggies, why is the price in the mid-30s? Why not prices in the mid-20s? This would give more people an opportunity to try this foundation.


Review By:Nicole on 9/18/2014


I was afraid to try this foundation. Recently my family has made the switch to a healthier lifestyle; cutting out sugars, preservatives, harsh chemicals. It has been hard. I suddenly realized that it wasn't only through food that I was putting bad things into my body. I was afraid that this foundation wouldn't work well because it was missing all those seemingly important ingredients (I mean those crazy chemicals are in almost EVERY makeup!). I tried it the first time and it's as if my skin was relieved! Great coverage, beautiful finish, and my skin is happier!! Thank you so much!

Ivory foundation

Review By:Sherri on 9/15/2014


Overall I am really happy with this foundation. My favorite thing is the way it feels so good when you put it on your skin. The best way to describe it is that it feels refreshing! I use a brush which I feel wastes some product, but gives me a more airbrushed look. I love that this does not accentuate your dry spots the way other foundations do. The con is that the coverage is lighter. I am on my 2nd bottle. I also use the cc cream when I want to add sunscreen.

The best one for me!

Review By:centexkat on 9/15/2014


I searched and researched and tested many non-toxic foundations. Most were too heavy or did not provide enough coverage. This one works for me! It's true you need to re-apply later in the day but it goes on so smoothly and I just love it. I'm on my 2nd bottle. I'm fair skinned and I use Ivory. A bottle goes a long way and it is well worth the price for the peace of mind I have buying this safe product for my skin.

Beautiful glow!

Review By:Dawn on 9/14/2014


I purchased this product at Ulta in the color Sand. It was a perfect match for my skin color for the summer months. I loved the beautiful glow that it gave my skin as well. I would say the coverage is more similar to a tinted moisturizer and needs to be re applied as the day goes on. I wish there was another color to choose from for the upcoming fall and winter months when my skin isn't so tan. Oh, and I loved the smell of this foundation too. :)

4 Days with product.

Review By:Jennifer L on 9/13/2014


I am very light skinned blonde blue eye. I would like some color so I ordered the sand liquid with the light correcting powder and finishing powder. Yes Sand is dark but I use very little then apply the light powders of the top. Was my first order so I am still working with combination. I always have to mix shades so I will be ordering the liquid light also. I love the way if feels on my face and like the coverage. I like knowing the product is clean going on my face with all the other chemicals in life we deal with. I would recommend this product. Only had for 4 days so when I get more product I will let you know lasting results.

Perfect Everyday Foundation

Review By:Kelly on 9/13/2014


I'm a nurse so the last thing I want is something heavy and cakey on my face all day. This foundation looks beautiful and gives even coverage, and I feel like it makes my face looks better without making me actually look like I have makeup on. My skin is crazy sensitive and lots of makeups and moisturizers give me a terrible rash. I've never had that problem with any juice beauty products. Happy to have a safe and clean makeup finally!

Truly The Best Foundation

Review By:Bernadette on 9/10/2014


Your Perfecting Foundation truly is the best I have ever used. I have combination-oily skin. This foundation stays on all day with no touch up needed and this is pretty much a first for my skin. It does not feel heavy, oily or like I have a mask on at all and so many of the ones that I have tried in the past have. Actually I can't even feel it when I have it on and yet it provides the coverage that I m looking for. Awesome product, love it!

Average Foundation - Needs Improvement

Review By:Meredithe on 9/9/2014


This foundation is only offered in three colors which are too distinct from one another. I tried the ivory and sand colored foundations and the ivory is "too white" while the sand is "too dark". I could only see the ivory foundation matching skin that is extremely fair or never exposed to sunlight. The foundation has a "fake" looking appearance when dry. I applied the foundation at home and ended up washing it off and reapplying my usual makeup before leaving. I cannot say how long-lasting the foundation is but it felt nice on my skin. I would like to see this foundation offered in more colors and in a lighter, mousse texture. However, I love the blemish clearing collection and how to see improved makeup from Juice Beauty soon!


Review By:Connie on 9/9/2014


I feel so much better putting ingredients you can read onto my face! Fair/Medium coverage. I have acne and dark spots so unfortunately I do need a concealer on top of the foundation.

Lightweight and Natural

Review By:Tenzin on 9/9/2014


For the past year, I have been really trying to change my make up products to natural products and Juice Beauty has really helped me in transitioning. I have been looking for a natural foundation and decided to give this a try. I picked Sand and hoped it was my match. Guess what? It was a perfect match! It looks very natural and does not feel heavy at all. Sometimes I forget I am wearing it even, until I look at myself in the mirror. The only thing is that I have acne marks from severe acne breakout in the past few months. So it doesn't completely cover, but I just dab some concealer on them and they are gone. For those, who have no marks, I think this would be the perfect foundation. Plus I love that all the ingredients are natural, so even when I have my foundation for so long, I know that I don't have synthetic products and bad chemicals on my face.

love this product

Review By:LeaAnn on 9/8/2014


I love this product! My 13 year old has been using during summer & her face looks beautiful!

Best Foundation EVER

Review By:Michelle on 9/8/2014


Since first purchasing this foundation, I haven't been tempted to try anything else. It has great coverage, is the perfect colour for me, and smells delicious. My favorite thing is that after a day of wearing it doesn't feel gross or slimy; it keeps it's fresh feeling all day!

Amazing coverage WITHOUT that heavy feeling

Review By:Samantha on 9/8/2014


Amazing foundation! I haven't worn foundation in a long time because I don't like that heavy make-up feeling you usually get and it comes off on your clothes so easily. But no Juice Beauty foundation! It lasts long, great coverage, it's NATURAL, and it doesn't look like you're wearing make-up. It's a match made in heaven between make-up and natural. Absolutely LOVE Juice Beauty products!

Love It

Review By:Tabatha on 9/8/2014


Everyone else has already mentioned how well this foundation works and how much of a miracle it truly is for "oily" skin types. This foundation truly does perfect your skin and make it looks flawless! Doesn't cake up or look over done, simply amazing, would love to own two or three bottles of this.

Matching My Complexion

Review By:Staci on 5/29/2014


I love Juice Beauty products. I do. I do. I do. I just wish Juice Beauty had African Americans in mind with medium to dark complexions when the make up line was created.

Best Foundation EVER!

Review By:Mitzi on 4/27/2014


I have horribly oily skin and this is the best foundation I have ever used. In the past I would wash my face and by the time I had my foundation applied I had already developed oil beads in my pores and an hour later my face was entirely oily. I now use the gel cleanser, hydrating mist, and moisturizer, then put on my foundation and a light dust of powder and I am good to go for the entire day. Then at the end of the day it all simply washes away without scrubbing. At age 53 I had given up that I would never have good skin. All this has changed and I am very happy with all of the Juice Beauty products I now use!

Fabulous Foundation! I Love it!

Review By:Yesenia on 3/19/2014


First let me start by saying that I have terribly oily skin. Normally I put my makeup on in the morning and by 11am ish, my face is oily as heck. I have tried so many foundations and other things to keep my face from becoming oily, and I've even tried not using any serums or moisturizers under my foundation just to try and keep my face from looking like you could use the oil on my face to fry a turkey. Anyway, when my juice beauty foundation arrived I was excited and tried it the following morning. I'm medium toned and ordered the sand color and it was perfect! I applied a natural moisturizer under it, and the refining finishing power on top and let me tell you I have never been happier! Yesterday I went ALL DAY without my face getting oily until after work at about 5:45pm. I just absolutely LOVE both the foundation and finishing powder from juice beauty. The only thing I would have liked more of is coverage, but that's ok because when you apply it it dries up smoothly and fast so I apply a little more to give me just the amount of coverage I like.

FANTASTIC Foundation! Really Works

Review By:Mya on 3/6/2014


This product is truly AMAZING!!! I have never EVER found a foundation that I really loved or one that REALLY worked for me! but after using Juice Beauty I fell in love. it matches my skin PERFECTLY and covers very well and you can't even tell you have anything on. I have dry skin and get dry patches and this foundation doesn't patch up or look weird when covering those spots. I have also noticed that a little goes a long way. It stays on all day and doesn't smear off. I have never had any get on clothes or anything, like most other do. The bottle lasts a pretty long time to. Bottom line, I will be repurchasing(probably forever) and recommending to everyone I see!(:


Review By:Will on 3/1/2014


This product is amazing. Simply put there is nothing better. And I say that for two reasons. First it has extremely high performance when compared to other makeup products. Compared to high end makeup, it may not be the #1 foundation, but it is definitely up there on the list. Second, it provides much more nourishment than any foundation on the market without and harsh chemicals. It really is amazing that they were able to formulate it without any of it. For those who are acne prone, disregard the review written by Brianna. Non-Comedogenic simply means it will not clog pores, not that is is not acne-causing. Two of the main ingredients of this product are acne causing for some people (jojoba oil and grape seed oil) however none of the ingredients on this list will clog your pores. So please do not be under the impression that this product is falsely labeled, it is not. And for those of us writing reviews please lets be informed on every aspect of a product before giving it a 2 star rating. I hate when people do that. Fabulous product Juice Beauty I will continue to put my trust in your line.

Natural Beauty

Review By:Goldiwyn on 2/12/2014


I am blonde and fair so I use the Ivory foundation. It has more of a pink undertone than my skin, however when I use the Ivory Finishing Powder which seems to have more of a yellow undertone it balances my skin tone perfectly! I also use the Ivory correcting concealer on areas such as under my eyes and slight redness on my cheeks. It is only necessary to use one pre measured pump of foundation to give me beautiful coverage. My face has a natural glow to it. The texture of this foundation is creamy and spreads over your face easily. As is the case with all Juice Beauty products, the fragrance is lovely as well. I have a nice complexion and this foundation brings out my skins radiance enhancing it rather than covering it. A truly first-class product which I highly recommend!

Non-Comedogenic? NO!!

Review By:Brianna on 2/11/2014


For weeks I diligently researched for a LIQUID foundation that was organic, cruelty-free and light weight. I thought I had found it at last, but I was wrong. I'm not going to say this product was horrible, because it really wasn’t. It was light weight, went on very smooth, organic AND cruelty-free HOWEVER, it is NOT Non-Comedogenic (if you are prone to acne, this product is NOT for you). I broke out very bad all over my face two days after using this product. I am now letting my face heal before putting anything else on it. I have enjoyed other products from this line, but sadly not this one of them.

Ample Yet Natural Coverage

Review By:Kristin on 1/30/2014


I am not usually a fan of foundations, I am a tinted moisturizer girl for the most part, but the weightless yes full coverage look of this product is awesome. Bonus point: just one pump will do my entire face, i never feel like i am wasting product.

Love the Natural Look

Review By:Hana on 1/28/2014


This is the best foundation I have ever had. I use it with the finishing powder and I have never been happier with the results. It blends in beautifully with my skin tone and does not agitate my sensitive skin. Most people don't even realize I'm wearing make up because it looks so natural. Just love it!

Love the Natural Look

Review By:Hana on 1/28/2014


This is the best foundation I have ever had. I have extremely sensitive skin and finding a foundation that wouldn't make me break out was tough. This blends in beautifully with my skin tone and my skin does not get agitated. I love that it gives me a natural look and that most people don't even realize I'm wearing make up.

Gluten Free Foundation

Review By:Lesley on 1/28/2014


I am on a gluten free diet, and my skin also reacts to gluten ingredients. My skin will break out, crust over, peel and generally look like a major mess if I'm exposed to it. It has been really tough to find a good foundation that works well and doesn't contain anything that will make my skin react. The ingredients in this product are easily readable so I know there's no gluten in it and I have no reaction. Plus it makes my skin glow and it has toned the oiliness of my skin way down. When combined with the loose powder it holds up well all day.


Review By:Ali on 1/27/2014


I have been looking for a natural foundation and this product is great! My face feels so soft and is a great base for the finishing powder.

Best foundation ever!

Review By:Janna on 1/27/2014


This foundation is by far the best I have ever used! I love that it contains ingredients that are not toxic to my skin and I can feel safe using it. The coverage is flawless and leaves my skin looking and feeling amazing! I will never go back to any other makeup brands after falling in love with Juice Beauty's makeup line!

Guilt Free Beauty

Review By:Nadia Mansour on 1/23/2014


I received this product in the mail yesterday and I instantly fell in love with it. Firstly, I was so impressed by the consistency of the product with it being all natural compared to other all natural cosmetic brands out their that tend to be gloopy in texture. This one apply very smooth and gives you flawless coverage. I also noticed that immediately after applying it, all of my pores disappeared giving me a flawless look. The color (Ivory) is also perfect for me- it doesn't have that dark pink undertone to it that a lot of other foundations have this one is really neutral and works well with my light neutral/yellow skin tone. Now I don't need to feel bad about wearing makeup and worrying about what I am putting on my face. Talk about Guilt Free Beauty, right out the door and I cannot wait to write a blog post about this product this weekend:!

Almost perfect...

Review By:Patty on 1/21/2014


I only wish this foundation came in a larger variety of shades! The ivory is too light but the sand is too dark! Otherwise, it's a good everyday light coverage.


Review By:Miranda on 1/19/2014


This is perfection in a bottle! When I've worn other products they leave with a fill that I'm wearing a mask. This leaves with nothing but beautiful skin. It goes on really smooth and washes off well too. A must have in the make-up bag!

Great Foundation

Review By:Melissa on 1/15/2014


I am glad I tried this foundation. Cruelty free, natural & organic ingredients are really important to me. I have dry skin, and this product works well. Coverage is medium, not too light to cover imperfections, but not too heavy. As I have very fair skin with cool undertones, the Ivory actually works for me, as many foundations are still too dark or yellow for me, even though listed for people with fair skin. I would recommend this product.

Great organic ingredients

Review By:Diane on 1/15/2014


I love the ingredients in this foundation but I found it drying for my mature skin type. The Sand color was a little too light for me. I found it a bit hard to apply.

A Great Foundation!!

Review By:Michelle on 1/14/2014


I am SO glad I tried this foundation out!!! It smells so fresh and citrus-y when applying, and goes on smoothly with decent coverage. I feel so good about using an organic product like this on my face.

Great Foundation

Review By:Chelsea on 1/13/2014


I absolutely love this foundation! The ivory color matches my fair skin well and it goes on so smoothly with a foundation brush. This is definitely a light weight and light coverage foundation. If you need a lot of coverage, this may not be right for you. Feels great to put something on my face with such pure and natural ingredients!

Amazing Foundation

Review By:Melissa on 1/12/2014


I absolutely love this foundation. I am fairly pale, but have splotchy red areas on my cheeks, so I need moderate coverage. The Ivory color worked perfect for me and had a great amount of coverage. I personally like the coverage and color that I get with a flat-head kabuki brush rather than using the normal foundation brushes. It makes it much easier to build the coverage in my opinion. Of course, like all Juice Beauty products, the ingredients are great!


Review By:Erica on 1/11/2014


I got this in the sand color. It has great coverage and covers up scars and spots well. I like to put it over their CC cream. It has a great natural look to it and it doesn't make my skin look "pasty" or fake. It's a must have!

Great for everyday

Review By:Cara on 1/10/2014


This foundation is so easy to apply. It spreads easily, and sinks right in. I was not expecting a natural product to cover as well as it does. I still need to use concealer for fuller coverage. It also does not do much for oil control, however, it does not aggravate it, and powder touch-ups are effective. The biggest con is the lack of colour selection. I'm lucky enough to be able to find a match with one colour (sand), but other ladies might need to buy two colours to mix to get a good match... or may not be able to find one at all (ivory may be too dark, and tan not dark enough).

Air-brush look

Review By:Connie on 1/10/2014


I have oily skin, and love the air-brushed look that this make-up achieves. I use it with the finishing powder to create a flawless look. This is what I call a "feel good" actually feels good on your skin, and has the added benefits from the natural ingredients (with out all the harsh chemicals). I have been a Juice Beauty customer for about 5 years, and I highly recommend this product.

My Go-To Foundation!

Review By:Morgan on 1/10/2014


This is the only foundation that I have in my cabinet and will be the only one that I will ever buy. I am SO happy about the packaging change too! It's so clean and you have a better idea when to plan to buy another and you don't have to scape the bottom of the bottle for every drop of foundation. I get the shade "Sand" and it lasts on my face all day. The coverage is great and it has a nice cream to powder, matte, airbrushed finish. I used to top it off with the Refining Powder, but its finish is even to make you look matte. It doesn't tend to settle into fine lines with enough blending, and it doesn't break me out. It is a bit expensive, but well worth it for an organic product like this.

It's ok but color doesn't match

Review By:Christy on 1/10/2014


I have been a buyer of 100% Pure foundation for over a year now and I LOVE it! It is the best foundation I have ever used. The problem is they are always out of stock of the peach bisque which is the PERFECT color for my skin. So, because I can't seem to find it in stock I decided to try Juice Beauty which looks very similar. They only have 3 colors which does not work out at all. The ivory is way too light and the sand is way too dark. I need one right in the middle. I'm sure most people do as I have a very average skin tone. Anyway, the product itself if is the right color is still not a real foundation. It is definitely a tinted moisturizer. Compared to 100% pure, this stuff is watery and takes 3 layers to get any coverage at all. 100% pure is the same price and it covers to perfection on the first coat. I use a tiny little dab of it and it covers everything! If you aren't getting enough coverage from Juice Beauty, go check out 100% pure as long as they have your color in stock. The peach bisque is hard to find.

The best foundation I have found!

Review By:Heather on 1/10/2014


I have tried dozens of foundations which have all either been too light of coverage, so heavy that it feels like paint, made me break out, or just didn't have the right colour to match my skin tone.
This one is fantastic! Worth every penny. Goes on light, but with good coverage and the ivory matches my skin tone perfectly through both winter and summer. I am one of those people that always forgets to remove my make up at night, but I have never had any issues with breakouts from leaving it on over night.
I just wish it had sunscreen, but I wouldn't want to give up any of it's other qualities to do so.


Review By:Sun on 1/10/2014


I never purchased this online because any "liquid to powder" foundations I've tried before dried *very* powdery and always looked unflattering. When I saw it in stores at Ulta I gave it a try anyway and I'm glad I did. It dies into a beautiful natural looking matte. The coverage is medium which is ideal because of the limited color selections. You don't want full coverage of a slightly off color.

My only complaint about this product is that all of the colors have very pink undertones. As an Asian woman, I can't wear any of them. :( I'm waiting on pins for Juice Beauty to release warm hues in their makeup.

Love it!

Review By:Chelsea on 1/10/2014


I absolutely love this foundation! The ivory color matches my fair skin well and it goes on so smoothly with a foundation brush. This is definitely a light weight and light coverage foundation. If you need lots of coverage, this may not be right for you. Feels great to put something on my face with such pure and natural ingredients!


Review By:Henrietta/San Antonio on 1/10/2014


I love this foundation. It is smooth and so light. My only problem is I can't wear it in summer because my complexion gets too dark in these 100 degree summers. I wear it more in winter but it is a wonderful product.

Awesome Product

Review By:Katie on 1/10/2014


Having super sensitive skin and rosacea, this product works so well for me. It feels so light on your face and evens out my skin tone completely. I do wish they had more shades though. I first bought it in the ivory which was too light for me then i bought it in the sand which was a tad on the dark side... but i use it combined with the sand refining powder and it blends it in much better that way.

Perfect match

Review By:Rachyl on 1/10/2014


Foundations are hard to find a match with, especially when a brand only offers three shades. However, I found that the sand color I picked matches my skin perfectly over a variety of my paling complexions from fall through winter. It smells great when it first comes out, and feels refreshing on the skin. It needs to be scarcely applied otherwise you do look cakey, but a little goes a long way. A generous pump can make it for my whole face and smooth it out while also giving a little glow. Nothing can beat the amazing ingredients in this product and the way it makes your skin feel.

At Last!!

Review By:Ava B. on 1/10/2014


I have a gluten allergy. I can't wear most foundations, even the ones that claim to be allergen free. I always end up with hives, redness, and intense itching. I have been looking for years for a gluten-free foundation. Those I found were very expensive and provided almost no coverage at all. (I have redness on the jawline, cheeks, chin and nose that must be covered.) Because I have been disappointed by so many similar products, I was leery of Juice Beauty, but I tried a sample. It felt wonderful and even masked the redness. It didn't feel heavy at all; it just felt silky on my skin.

I took a deep breath and purchased a bottle in Light. It goes on smoothly and gives me light to medium coverage. It sets up with a nice glowy finish. You do have to blend quickly as it tends to dry fast. After I applied a light dusting of powder, Juice gave me the coverage I needed to reduce redness and make my pores seemingly vanish.

I have very dry skin so I moisturize daily and had to with this product as it is a little drying. The best thing was that I wore it for over eight hours with no reaction! At last I have found a foundation that does not provoke an allergic reaction and gives good coverage. Juice Beauty Perfecting Foundation does what it says it will—perfects your skin and improves it with no side effects.

The only thing I don't like is the lack of shades. The lightest worked for me but come summer, I may need something a tad darker and the Medium might be too dark. I hope Juice comes up with more shades soon. Thanks for formulating a fantastic product that is actually good for my skin!


Review By:Lydia on 1/10/2014


My daughter prompted me to use this product because I'm always complaining that I can't find something to smooth my skin without enhancing my wrinkles! I LOVE, LOVE this foundation! I'm 54 and take good care of my self and only put on my skin what I would put in my mouth, so this is perfect. It glides on with a brush and stays on the whole day. I use Sand, and it's a perfect match for my skin. So light, but great coverage. Also, one bottle lasts me over a month, using it everyday!
I highly recommend it for any age skin, as my 30 year old daughter uses it too!


Review By:Ava Black on 1/9/2014


I have a gluten allergy. I can't wear most foundations, even the ones that claim to be allergen free. I have been looking for YEARS for a gluten-free foundation. Those I found were very expensive and provided almost no coverage at all. (I have redness on the jaw, chin, and cheeks that must be covered.) Because I have tried so many similar products, I was leery of Juice Beauty Perfecting Foundation, but I tried it in a cosmetics store on my inner arm. It felt wonderful and even masked my prominent veins. I didn't purchase it then because I am truly skeptical and it was too pricey. It takes a lot of convincing to persuade me to buy after spending so much on other disappointing products.

However, i ended up purchasing the Juice, and wow! It goes on smoothly and gives me light to medium coverage. It sets up with a nice glowy finish. After I applied a light dusting of powder, Juice gave me the coverage I needed to reduce redness and make my pores seemingly vanish.

I have very dry skin so I moisturize daily and had to with this product as it is a little drying and it dries quickly once applied. The best thing was that I wore it for over eight hours with no reaction of any kind! YAY!

The only thing I don't like aside from the price is the lack of shades. The lightest worked for me but come summer, I may need something a tad darker and the Medium might be too dark. Perhaps JB will come up with more shades? A nice Juice bronzing powder might give me the deeper tone I like and fortunately, I can use any Juice product with confidence that they are ALL gluten free. Thanks, Juice Beauty!

Switched Foundation from Bare Minerals to Juice...

Review By:Kelly O. on 1/3/2014


I had been using Bare Minerals (BM) loose powder as my foundation for about a year. I am 41 and have dry to normal skin, medium skin tone. I found that BM really started to look "cakey" and gave me that icky dry face look. I tried JuiceBeauty foundation after reading all the reviews. I bought the SAND color and yes, it is darker than any other foundation I have used, however when I used the REFINING POWDER over it, it looks fine. You do have to be careful that you do not get "the foundation line" and blend well. Just take a few extra mins. I found this product easy to apply and I use about a half a pump and get good coverage. Because I have drier skin, I find that my makeup disappears throughout the day. I am really happy that this foundation kept my skin hydrated and lasted all day long. If there was a color in between SAND and IVORY it would be perfect for me so hopefully they will create that soon.


Review By:Connie on 12/29/2013


mix 2 colors until you get a shade that matches your skin tone.

Silky, but...

Review By:Debra on 12/28/2013


As a vegan, I really wanted a pure, cruelty free foundation. Perfecting Foundation seemed to fit the bill. I love the way it goes on. It feels so light and silky, but the sand color is way off for me. It's several shades too dark and too orange for my skin. I live in the Midwest and I think I'll just hold on to it to try during the summer when I have a bit of a tan. Maybe it will work then. I also didn't find that it had the coverage that I was looking for. Again, maybe it will be a better fit for me during the summer months. I do wish there were more shades to chose from, as I might exchange it for a more appropriate color. Until then, I'm still in search of a good vegan-friendly foundation that works well with my skin.

Good, but not the right colour

Review By:Vancouver Gal on 11/22/2013


Although I love Juice Beauty's skin care and hair care products, I found the foundation didn't work with my skintone. I'm half Korean, half Caucasian, and I found the Ivory was too pale, and the Sand was too dark. Darn! I hope they come out with a colour in between the two.

Wounderful foundation

Review By:Laura on 11/14/2013


I have very oily skin and am prone to break outs on top of having very sensitive and allergy prone skin. This not only makes my skin look nice after I remove the foundation, but I haven't had one reaction to this. Plus a little goes a long way, it was a fantastic find. I'm really glad I got this makeup and will continue to buy their stuff.

Many positives but sadly not for me

Review By:Jennifer on 10/24/2013


I just discovered JuiceBeauty and had a feeling I'd become a fan. I did purchase a whole span of the make-up and sadly I too feel they need more variety in their foundation shades. I am slightly darker than ivory but not dark enough for Sand. The products went on smooth though! And despite my skin being more on the extreme dry side they put up quite well. After using the foundation, concealer, and finishing powder I almost felt as though I had a bare face--like I wasn't wearing makeup at all.

I can see why their line may work amazing for some people. Sadly, not a match for me. Great company!

Great but more colors please

Review By:Brandi on 4/30/2013


I love love the coverage, it's light, smooth & natural. I cannot wear it though because the light is way too light for me and the tan is way too dark. I have medium skin. I can't afford to buy both colors and mix them although I want to. I gave it to my daughter. She's extremely pale and the light shade works for her. Her face looks like porcelin silk! I'm jealous. I sooooo wanted to use it. It's a much cleaner & healthier product than Lancôme.


Review By:D Gilpin on 4/19/2013


I was searching for a new organic foundation, and Juice Beauty visited my school during a health conference, so I actually got to test out how this foundation smelled/ felt etc before I bought a regular sized bottle.

It does have a hint of citrus smell, which you are probably not used to if you use a non organic foundation currently. The smell is only around right after you put it on and DOESN'T linger throughout the day. It also feels kind of sticky when you first apply, this goes away as well once the foundation dries (a few seconds). The coverage is light, which is perfect for me since I usually only have one or two break outs, it is made more for even toning. By it self the foundation has a sort of greasy look to it, which goes away when you pair it with the finishing powder. I usually have 6- 8 hour days out, and it lasts me all day. I even wear it out clubbing and it does the trick. My face has been so much clearer since I started using this foundation, and I would recommend it to anyone looking for something with light coverage and a non greasy feel.

the best

Review By:Marissa on 4/16/2013


I have very fair, sensitive, acne prone skin. This is the BEST foundation I have ever used! It doesn't clog my pores or irritate my skin at all. It goes on easily, covers my flaws, and looks so so natural. THANK YOU JUICE BEAUTY!

Great for Allergies

Review By:Sarah on 4/7/2013


I have very sensitive, allergy-prone skin, and this foundation has not irritated it at all. My only problem is that ivory is too light and sand is too dark. I would love it if they could make a color in between!

Excellent Foundation

Review By:Krissy on 3/29/2013


I am in love with Juicebeauty. I have used the blemish clearing regimen, stem cellular repair regimen, and now started trying this foundation and powder. It lasts all day and looks perfect! I have one complain though, this foundation has a pump that does not work very well. It only squirts a little bit out, sometimes my pump gets jammed and will not pump out. I have to open the cap and get the foundation out that way. Other than that, every single product from Juicebeauty that I have ordered works wonderful. It makes me feel great that I put on something healthy on my face. LOVE IT!

Need more color options

Review By:Michelle on 3/20/2013


I have medium toned skin and ordered Sand. It is way too dark (and orange) for my skin, which is odd because the Sand color in the tinted moisturizer is perfect. Unfortunately, tinted moisturizer is too greasy for my skin, so was hoping this product would work for me. I could exchange for ivory but suspect that will be too light. Too expensive to buy 2 colors for blending. Bummer!


Review By:Angie on 1/16/2013


I really like this foundation... it goes on smooth, it lasts all day...looks very natural. My skin is sensitive & acne prone and it does not irritate my skin at all! The ONLY issue I've had is that the ivory is too light and the sand is too dark... so I've had to mix some of the sand color into the ivory... which is kind of a pain money-wise in the future to buy two colors all the time... Please create a color in between ivory and sand! :(

Finally A Pure Product I can endorse

Review By:Mamie on 1/7/2013


I have been searching for a foundation that rates below a 4 on the ewg website and I finally found it!! Thank you Juice Beauty! The coverage is light and fluffy and does not feel heavy on my face. I like this foundation a lot!

Very Fair and Sensitive Red Head

Review By:Jesica on 8/14/2012


I am so excited that I found a NATURAL FOUNDATION for FAIR SKIN! All other natural foundations on the market are way too dark. I have EXTREMELY SENSITIVE skin to chemicals and this is perfect! The Ivory Is a perfect match, covered the redness and calmed my skin. I LOVE IT!

Love love this foundation!

Review By:CaliGirl on 2/4/2011


This foundation is wonderful and provides coverage that makes my skin so smooth and airbrushed. The packaging is perfect and the pump bottle is exactly what I like. The color ivory is perfect on my light skin and I will definitely purchase this forever! I highly recommend. It does not irritate sensitive skin and although it contains natural oils, it is not oily and I do not get shiny. The concealer and refining powder are also incredible.

Great foundation

Review By:Nikki on 1/29/2011


I love this foundation and the natrural coverage it provides. I have extremely sensitive skin and it breaks out with most foundations, even mineral ones. I have never broke out with this one and it provides a beautiful flawless coverage. My skin loves this product. I do wear the refining powder over it and its just amazing!

Pretty Close to Flawless

Review By:Taylor on 12/14/2010


I love that this foundation is organic and that it doesn't break me out, and its coverage is fabulous, leaving my skin dewy and glowing. My only complaint is that when I cry or sweat it runs down my face, leaving streaks. I think if the formulation was tweaked a little bit to improve staying power it would be absolutely perfect.


Review By:JennyN on 7/25/2010


You have great products, so glad you came out with this make-up line I've used a couple of your products and they are great. It would be even better you expanded your foundation colors, the three that you have do not represent women of color. I know many friends and family that love your skincare but cannot use the foundations! Please add more colors!! Thank you!

Naturally Flawless

Review By:Fiona on 7/5/2010


I work for Sephora and wore the Perfecting Foundation to work.(We don't carry it in our store but carry some of the skincare.) Comments from my makeup artists coworkers-natural and FLAWLESS! I love it. It is as though it has some of the best attributes of the organic moisture concentrate turned into a foundation. It glides on, settles in to feed your skin and leaves this fantastic smooth finish that stays with you all day and doesn't leave you in a grimy mess.
MELISSA, YOU ROCK! I used my fingers to apply it initially and then buffed it with a High Definition foundation brush.

Great Product!

Review By:Rose on 6/11/2010


Its so great to finally have a foundation that really works AND is organic! It does not look cakey on the skin which is very important to me and it does not clog pores. It looks super natural and feels like i have nothing on but provides the coverage I need. I cant wait for the rest of the makeup line to come out! Thanks Juice Beauty!!

Light weight and beaufiul!

Review By:GlamGirl on 6/9/2010


This is such a great product. Seems almost a mix between a mineral powder and a foundation. Goes on so smoothly with your hands, provides great coverage, seems lightweight, and looks beautiful. I bought my mom the new makeup products too and the colors seem to really blend with any skintone. Such a great find, so glad Juice Beauty came out with makeup!

Nice Foundation

Review By:Kalee on 6/5/2010


Goes on smooth while providing moisture. Light to medium coverage and feels good on skin. I have sensitive skin and had no reactions to any of the oils. I rotate and use the apple face moisturizer and serums underneath.

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Our Difference - Why Juice?

Why Juice?

The difference? Instead of conventional beauty formulations that dilute with added water or use petroleum derivatives such as butylene or propylene glycols that can be laced with potentially harmful chemicals, Juice Beauty’s chemists start with an organic botanical juice base and then add powerful skin care and makeup ingredients. Formulations packed with nutrients so every antioxidant-rich drop can feed your skin.

Radically Transforming the Chemistry of Beauty

Advanced high potency ingredients
Vitamin C and fruit stem cells, phyto-pigments, vegetable hyaluronic acid, peptides, algae, grapeseed, and natural essentials oils.

Proprietary base of nutrient-rich certified organic botanical juices
Instead of petroleum byproducts or water fillers.

Powerful action formulated without
Parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, dimethicones, coal tar, gluten, artificial dyes, or synthetic fragrances.

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